Are you torn between Frase vs Surfer SEO for your content game plan? If you’re tired of constantly tweaking your articles in hopes of landing on Google’s first page, you’re in the right place.
Many marketers and content creators face the same dilemma: which platform is the better choice for creating high-performing, SEO-friendly content?
Both Frase and Surfer SEO claim to make this process easier, whether it’s through AI-driven insights or advanced optimization tools, they’ve become go-to solutions in modern SEO.
But in 2025, which one truly delivers more value? And more importantly, are they worth the investment?
We’ve researched for you. In this comparison of Frase vs Surfer SEO, we’ll break down their standout features, pricing, and how they stack up against each other. By the end, you’ll know which one fits your goals best, plus a few other budget-friendly SEO alternatives worth considering.
Let’s dig in and see what each tool has to offer.
Frase vs Surfer SEO: A Detailed Look at Key Features
Both Frase and Surfer SEO are built to enhance content creation, editing, and optimization, but when it comes to practical usage, even the smallest features can make a major impact on your content’s performance.
That’s why we’re diving deep into their core features to help you decide which one aligns better with your content strategy.
1. Content Creation
Frase’s built-in AI content generator streamlines the writing process by letting you control the tone, length, and creativity level. Just input your topic and context, and Frase delivers well-structured, plagiarism-free content that’s ready to optimize—without needing third-party integrations.
Surfer SEO, on the other hand, depends heavily on its integration with Jasper AI to generate content. While this pairing can produce fast results, it requires switching platforms and may not offer the same level of control over the creative process.
Winner: Frase
While Surfer + Jasper is a strong combo, Frase offers a more seamless, all-in-one content creation experience. Its AI is directly embedded within the tool, giving users a faster and more intuitive workflow without extra costs or complexity.
2. Content Editor
Frase’s content editor is powerful and user-friendly, offering keyword suggestions with ideal frequency, real-time optimization tips, and a content score that compares your work to top-ranking pages. It strikes a balance between structure and flexibility, making it easy to enhance your draft without feeling boxed in.
Surfer SEO also delivers a clean content editor with keyword insights and structure recommendations. Its integration with Google Docs is convenient, and the scoring system helps track SEO progress. However, it often suggests excessive or irrelevant keywords, which can overwhelm the content flow.
Winner: Frase
While both editors provide helpful optimization guidance, Frase shines with its more thoughtful keyword suggestions and practical approach to SEO scoring. It avoids keyword stuffing and focuses on relevance, helping you reach your goals faster without overcomplicating the process.
3. Content Planner
Frase simplifies the process of building SEO-friendly content briefs. Just enter a keyword, and within moments, it generates full outlines along with customizable templates to help you draft tailored briefs. It’s built-in AI further supports your strategy by uncovering topic clusters, new content angles, and SERP-driven insights.
Surfer SEO’s content planner is also impressive, offering clusters of related topics and keyword suggestions that help shape a long-term strategy. It’s useful for planning content at scale and targeting a broader range of search queries.
Winner: Frase
While both tools provide valuable planning support, Frase stands out for its speed and simplicity. Its ability to instantly turn a keyword into a detailed, actionable brief saves precious time and reduces friction in the planning process, making it ideal for content teams who prioritize agility.
4. Keyword Research
Frase provides essential keyword insights to support your writing. It shows related terms, SERP data like domain authority, headings, and word counts, helping you understand what it takes to compete, without overwhelming you with complex data.
Surfer SEO offers more advanced keyword research capabilities, such as keyword difficulty scores, search volume trends, and rank tracking—useful for users who want a broader, data-heavy SEO toolkit.
Winner: Surfer SEO
While Frase focuses on content-focused insights, Surfer goes a step further for those needing deep keyword analytics. Still, for content creators more interested in writing than data crunching, Frase keeps things refreshingly straightforward.
5. AI Writer
Frase’s AI writing assistant is built for speed and utility—it can rewrite content, draft introductions, create blog titles, and expand bullet points into complete paragraphs. It’s designed to take your ideas and quickly turn them into usable drafts, significantly accelerating the content creation process.
Surfer SEO’s AI assistant, Surfy, analyzes top-performing content and generates optimized titles, subheadings, and questions. While it does insert relevant keywords, the output often needs refinement and serves better as a brainstorming tool than a polished draft generator.
Winner: Tied (but Frase is more hands-on)
Both tools bring value to the table, but in different ways. Frase excels in giving you editable, high-quality draft content right out of the box, whereas Surfer’s AI leans more toward idea generation. For marketers seeking fast, flexible writing assistance, Frase’s AI offers a smoother workflow.
6. Pricing
Frase is thoughtfully priced for freelancers, bloggers, and small teams. Most plans support a single user, with the Team plan extending access to up to three members. A standout perk? Unlimited AI word generation, even on the basic plan—ideal for those focused on producing consistent, high-volume content without worrying about caps.
Surfer SEO, meanwhile, offers more user seats in its Essential plan, making it a stronger choice for larger teams that require multiple logins. However, all of its plans—even the higher-tier Scale plan—enforce strict content writing limits, which can become a bottleneck for content-heavy workflows.
Winner: Still No Clear Winner (But Frase Offers Better Value for Solo Creators)
While both platforms come at a premium and lack some advanced features you’d find in full-scale SEO suites, Frase gives individual users more freedom in content generation. For small teams and content-driven solopreneurs, this can make a noticeable difference. Still, if your needs extend beyond writing—like deep keyword tracking or technical SEO—you’ll likely need to pair either tool with more robust platforms.
Final Verdict: Why Frase Wins in 2025
When it comes down to Frase vs. Surfer SEO, both tools bring solid features to the table—but if you’re looking for a smart, user-friendly solution that truly streamlines your content creation process, Frase edges out the competition in 2025.
Its built-in AI writer, intuitive content editor, and time-saving content briefs make it a go-to tool for freelancers, bloggers, and lean marketing teams. And with unlimited AI word generation on even the entry-level plan, it delivers real value for those who create content regularly.
While Surfer SEO is great for larger teams or those who need more detailed keyword data, it often requires pairing with other tools (like Jasper) to unlock its full potential, adding to your costs and complexity.
If you’re serious about scaling your SEO content without getting bogged down by tech or tool overload, Frase is a smarter, faster, and more cost-effective choice.
👉 Ready to try Frase? Click here to explore plans and get started — and take the guesswork out of your content strategy.